- To provide high quality, contemporary, ethical fashion to our customers.
- To commit to business practices that respect people and the environment first and foremost.
- To promote and advance fashion that is socially conscious and environmentally sustainable.
- To ensure producers are respected and empowered through fair wages, safe and dignified work environments, and collaborative input.
- To design garments that help preserve and showcase the indigenous crafts of disadvantaged artisans and producers.
- To enhance the economic, social and environmental well-being of artisans and producers.